Branding

Title: Rethinking Tone of Voice Guidelines for the AI Era: Why Simple Do’s and Don’ts May Be Obsolete In the age of artificial intelligence, brands are increasingly seeking straightforward, objective…

Title: Rethinking Branding for Today’s Real-World Business Realities After 15 years as a brand strategist and writer — shaping naming, tone of voice, and messaging for both global firms and…

Branding Agencies: What Are Their Biggest Challenges Today? Exploring a Niche in Branding and Creative Firms There’s a growing interest in serving branding and creative agencies, as well as motion…

10 Social Media Growth Tactics From Brands I Admire Introduction Brands that excel on social media don’t just post content—they curate experiences that resonate with specific communities. By aligning messaging,…

Reimagining Friends: Aligning the Six Main Characters with Brand Archetypes and Their Rationale In branding circles, it’s common to draw parallels between fictional personalities and established archetypes. The cast of…

How to Leverage Fiverr UGC for Early-Stage Brand Momentum: Buzz or Bluff? In the journey from concept to traction, early-stage brands often seek creative ways to demonstrate momentum before they…

How to Build a Memorable Brand by Saying Less In my recent review of several business websites, one pattern stood out: many brands describe themselves with a long list of…

Title: How to Share Fitness Tips: Should a Sportswear Brand Channel Host Tips or a Separate Personal Page? If you’re building a sportswear brand and want to share fitness guidance…

Premium consumer brand naming: seeking fresh perspectives I’m at a naming crossroads for a new consumer product and could really use an outside point of view. I can’t disclose the…